There it is again!
"€30m: Croker's bonanza from new TV deal" is the headline in today's Irish Independent.
At least the headline is tempered by the contents of the article where Nicky Brennan explains that money was not the most important consideration in the deal: "We went for a combination of finance, quality of coverage and experience."
Thankfully, there's no pay-per-view deal with Setanta. Imagine the hay the GPA would have made out of that.
There's still no mention, however, of all the good uses this money will be used for. Danny Lynch may be gone, but the ineffectiveness of the GAA's PR team appears to remain the same.