My fear when the GAA announced the recent TV deals was that the TV companies would start dictating the throw-in times to the GAA and that this would have serious consequences on attendances at club matches.
But, to see the GAA itself altering fixtures in this manner is far worse. They are completely obsessed with television coverage. It's not as if it is the only way of promoting Gaelic games.
I know there are lots of members of the GAA out there who like watching the big matches--the Munster Hurling Final is one of those must-see occasions for all GAA members. But, like you say Sean, the Munster Football Final certainly isn't.